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Who is Shawn Siegel?
EyeamShawn.com tells the story about who I am, where I’ve been and where I’m going. My passion is mastering that elusive gap between business and creativity. My Story. After a wrapping up an educational career that included graduating from Washington University Law School and becoming a member of the New Jersey Bar Association, I devoted…
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Marketing
My interest in marketing started when I created CollegeHoops.net in 2002. With no budget to promote the site, I needed to learn how to master online marketing. I developed strategies to market the site using SEO, guerrilla tactics on message boards, PR work, email campaigns, content marketing and eventually social media marketing (once social media…
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Content Strategy
How do you make the mundane interesting? How do you make old news fresh? And more importantly: How do you do both of those things while increasing leads and generating sales? That was my objective as Online Content Director with IQPC, a global conference company that generates $20 million of revenue in the U.S. My…
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CollegeHoops.net
From 2002 to 2012, CollegeHoops.net* was my baby, my passion and my income. From humble beginnings, it became the largest independent college basketball site, visited by over 2,000,000 unique visitors per year. Besides writing content each week, I hired a team of freelance journalists (as well as unpaid writers) that created dozens of articles each…
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HappySmart & Humor
You can get a sense of my wit and creativity at HappysmartBook.com. The HSB features simple bare-bones sketches that aim to provide a moment of insight and a smile. Some of the drawings are simple visual puns, others offer a bit of social commentary/satire, while others offer a brief narrative. The goal is not to…
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Writing
My best asset as a writer is my ability to work in many formats and mediums. In my Creative Marketing role with IQPC, my writing activities included: web copy, email marketing, social media marketing campaigns, custom articles, e-books, infographics, press releases and other creative copy where necessary. I was also entrusted to edit and review…
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Education
After graduating Washington University Law School, I passed the New Jersey Bar Exam. I also attended Wash U as an undergrad, where I majored in both History and Political Science, and minored in philosophy as well (I packed in a lot of classes..). Although I spent many years in Saint Louis, I grew up and…
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Publicity
Besides traditional SEO and social media publicity, I also garnered attention for CollegeHoops.net by doing radio interviews, television promotions and by being featured in newspaper articles. I appeared on a FoxNews roundtable with other sports experts and collegehoops.net was the featured site on ESPN2’s SportsNation. The Bergen Record, St Louis Business Journal, Riverfront Times, ABA…
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Art
With a pen in my hand, I find it hard not to start drawing. All of the drawings on HappysmartBook.com, TrippyCelebs.com, and MartiniPop.com were done by hand. While drawing is my forte, I’m also a decent abstract painter (which mostly comes in handy for filling up my walls). I’m also a capable graphic designer, having created graphics…
Shawn Siegel 