Eye Am Shawn – Shawn Siegel, That Is

The Internet Home of Shawn Siegel

Ad Spec: Head & Shoulders

– Aimed at younger consumers. Besides the dating profile picture, can be a series of other humorously photoshopped pictures (a facebook profile, a yearbook picture, an employment id, etc).

– Most head & shoulders ads targeted towards men are football focused, but this can attract an expanded audience.

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