The Internet Home of Shawn Siegel
– The problem: Although Clean & Clear is perfectly suited to help men fight acne, it is currently only targeted towards women.
– The solution: This campaign targets men, and can be adjusted for specific markets by changing the team being supported (in this case, its the Detroit Lions). Instead of focusing on how pretty/good one will look, it focuses on confidence. The two images highlight the wide difference between hiding from acne and feeling good enough to stand out from the crowd (literally and figuratively.)