– LG’s “Life’s Good” slogan is well-established, but by utilizing “Life’s Good.. But Better in XYZ”, it can be manipulated to fit different products. For example, Life’s Good.. But Better in 3D.

– This simple ad counters a modern/luxurious room with an outdated television (filtered to be in black and white) that the owner needs to let go of.

– “Let Go” is a play on LG..

– Using the same ideas, this version is for Blu Ray. Life’s Good.. But Better With Blu-Ray.