Eye Am Shawn – Shawn Siegel, That Is

The Internet Home of Shawn Siegel

Spec Ad: Right Guard

 

– The problem: Right Guard focuses its attention on sports advertising, but such ads are not suitable for all media properties. This campaign concept extends the product to a wider audience.

– The same campaign concept can be used for other famous instances of people sitting, traveling, or doing various things alone. It plays off of people’s insecurities when they’re sweaty or smell.

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