– I tried to add humor to Zyrtec’s standard design motif by flipping “nosey’s” negative connotation into a positive one. The smell area is a straight-forward way to trigger one’s desire to smell/breathe more easily.
– The last ad is an example without the scratch and sniff box.
– I used Zyrtec’s tagline of “love the air” in the copy.
– The ads target women.
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