– I tried to add humor to Zyrtec’s standard design motif by flipping “nosey’s” negative connotation into a positive one. The smell area is a straight-forward way to trigger one’s desire to smell/breathe more easily.

– The last ad is an example without the scratch and sniff box.

– I used Zyrtec’s tagline of “love the air” in the copy.

– The ads target women.