Eye Am Shawn – Shawn Siegel, That Is

The Internet Home of Shawn Siegel


Advertising Portfolio

My collection of original Spec Ads.  Along with each ad, I’ve included notes about the target consumer and alternative ideas to the copy/art shown. To show my versatility, the ads cover a wide variety of products and consumers. Concepts, art, and copy can’t be reused without my consent.

When you’re through, please check out my Original Taglines.



Multiple Ad Campaigns

eBay – eBay Instead

Zyrtec – Be Nosey.

Chivas Regal


Individual Ads

Clean & Clear

Head & Shoulders – You’re not fooling anybody.

Jameson Irish Whiskey


Miller Genuine Draft – Happy drafting.


Porsche – Overcompensation. So worth it.

Top Flite: XL 7000 Golf Ball – Its not your fault the course is too short.

VW Beetle – You don’t buy a Beetle, you fall in love with it.


Other Ads

Adidas Adipure Trainer

Marines – Think this is pressure?? You have no idea.

Norton Antivirus

Right Guard – Use Right Guard. Never sit alone.

Singapore Airlines First Class – Your living room will be jealous.


Raw Ideas

Brooklyn Nets

Diesel Jeans

Energizer Recharge

Fidelity Investments

Samsung Galaxy SIII




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